I start the design process by gathering a deep understanding of the client's product or service. What are the most important ideas to convey? What is the target audience? Who are the competitors? Is the brand established, new, or in need of a facelift?
Next, I explore design solutions. Usually starting with old-school pencil and paper, I transfer ideas to the computer when they're ready to be fully realized. I present several concepts to the client and fine tune the choices until our goals are satisfied.
Once our design goals are satisfied, I concentrate on the details; the smallest tweak can make the difference between great and amazing. Last, but not at all least, I oversee production to make sure the end result is flawless and delivered promptly.
Any project, large or small, gets my full attention. Browse examples of my work below.
Three Tarts visual identity and package design. Click on any image for more information.
Architectural Digest Home Design Study Powerpoint presentation. Click on any image for more information.
ICC Greenwich visual identity and event materials. Click on any image for more information.
Various logos. Click on an image to enlarge it.
Blue School Middle fundraising brochure. Click on the image for more information.
EdgeTrade visual identity, trade show booth, elevator bank signage. Click on any image for more information.
SecondLine Advisors white papers. Click on an image for more information.
FolioDynamix visual identity: logo, letterhead, business card. Click on the image for more information.
American Museum of Natural History, illustrations for the Discovery Room. Click on any image for more information.
Please call (212) 924-1092 or email me to talk about your project or request an estimate.