For me, the creative "act" is a process, not a moment. It starts with gathering a deep understanding of the client's product or service. What are the most important ideas to convey about the product or service? Who are the competitors? Is the brand well-established, new, or in need of a facelift? Next, I explore design solutions. Starting with old-school pencil and paper, I transfer ideas to the computer when they're ready to be fully realized. I present several concepts to the client and refine the choices until our goals are satisfied. Last, but not at all least, I oversee production to make sure the end result is flawless. Any project, large or small, gets my full attention. Browse examples of my work below.
Three Tarts visual identity and package design. Click on any image for more information.
Architectural Digest Home Design Study Powerpoint presentation. Click on any image for more information.
ICC Greenwich visual identity and event materials. Click on any image for more information.
Various logos. Click on an image to enlarge it.
Blue School Middle fundraising brochure. Click on the image for more information.
EdgeTrade visual identity, trade show booth, elevator bank signage. Click on any image for more information.
SecondLine Advisors white paper. Click on an image for more information.
FolioDynamix visual identity: logo, letterhead, business card. Click on the image for more information.
American Museum of Natural History, illustrations for the Discovery Room. Click on any image for more information.
"Snow Day" self-promotional holiday cards. Click on an image to enlarge.